Research Market Potential for Premium Products

Time Required: 2 weeks – 1 month
Location: Abroad or Quito
Requirements: Marketing experience
Notes:

• If we improve quality of products, is our market strong enough to bear the increased prices?
  
• What sort of market would be prepared to pay more?
  
• How do we tap into that?
  
• Market potential for North America/Europe/Asia?
      Do we need to adjust product design to suit tastes?