Develop Promotions

Time Required: 1-3 months
Location: Quito
Requirements: Graphic design; advertising; PR; journalism
Notes:

  • Look for promotional ideas – i.e. regular e-newsletters (useful for promoting sales and building donor base)
  • Goal: quarterly – allows for shorter newsletter
  • Content ideas
       General Kallari update
       Informative articles on rainforest, Kichwa culture, petroleum
       Quarterly feature story on an artisan, family, or community
       Feature corner – new product, feature product, new ideas, unique plant/seed/raw material in the area (i.e. how cacao is harvested, where the unique seeds are found and how they process them to use in handicrafts – include photos)
       Feedback corner – solicit input from distributor, comments from customers
       Include photos
  • Develop line of posters, brochures, detailed information tags for products – point of sales displays
  • Website - Take pictures of seeds and products, post photos of specific products on website with price sheets
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    Kallari Coffee Shop, E4-266 Wilson & Juan Leon Mera, Sector La Mariscal, Quito, Ecuador
    Tele: (011-593-2) 223 - 6009

    Kallari Office, Manuel Rosales, Tena, Ecuador
    Telefax: +593 6 287 - 0009

    © copyright 2005, Kallari Association info@kallari.com